NSMC News Releases

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2013 Advertising Campaign
By NSMC Marketing

On Monday, January 28, 2013, NSMC will begin running a new advertising campaign that promotes our primary care physicians and their role in connecting patients to the experts and programs of NSMC and Partners HealthCare.

The ads feature two of our patients, Tony Doucette of Lynnfield and Joanne Cunningham of Salem, who graciously agreed to share their stories.

You will also see several familiar faces representing our outstanding physicians and staff.

Over the next several months we will fold additional patient stories and specialty areas into the array of ad materials.

See the links below for a sneak preview:

Television ads:

Tony Doucette of Lynnfield
Joanne Cunningham of Salem

Campaign web site


Print ads (newspaper and magazine):

Tony Doucette
Joanne Cunningham

Transit ad

Tony Doucette

The advertising schedule includes:

  • Cable TV (CNN, ESPN, A&E, etc.)
  • Local daily and weekly newspapers
  • Northshore Magazine
  • Online banner ads (Boston.com, Wicked Local, Web MD, etc.)
  • Billboard (I-95 in Peabody, north of Lowell St.)
  • Commuter Rail Station Posters in Swampscott, Salem and Beverly
  • Mailings/postcards to area households
  • A dedicated web site that makes it easy to select an NSMC PCP
  • Online videos telling the patient's stories

For more information about the campaign, please contact Laura Fleming, Director of Marketing and Public Relations.


NSMC (North Shore Medical Center) is a multi-site health system headquartered in Salem, Mass., which includes NSMC Salem Hospital, NSMC Union Hospital in Lynn, MassGeneral for Children at North Shore Medical Center, NSMC Heart Center, NSMC Women’s Center and the physician network known as North Shore Physicians Group. NSMC and Massachusetts General Hospital together provide care at the Mass General/North Shore Center for Outpatient Care and the Mass General/North Shore Cancer Center in Danvers. NSMC is a member of Partners HealthCare, which was founded by Massachusetts General Hospital and Brigham and Women’s Hospital.  #northshoremed

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